MMIS 6505 – Ecommerce

Syllabus

 

Semester: Spring 2018
Instructor: Dr. Bryan Marshall
Email: bryan.marshall@gcsu.edu or professor@bryanmarshall.com
CRN: 21523
Time: Thursday’s 5:30 – 8:15 pm
Location: Online (WebEx)

Catalog Description

Examination of electronic commerce in a global market. The course includes strategies for electronic commerce, Web-based electronic commerce opportunities, Website design and evaluation, and technology and supporting applications.

Course Outcomes

Each student will:

  1. Gain a complete, concise introduction to electronic commerce.
  2. Understanding both the technological and business topics related to electronic commerce.
  3. Have integrated coverage of EDI and supply chain management topics.
  4. Be able to address security, implementation, ethics, and legal issues in electronic commerce.
  5. List the different ways to conduct business in a global market.

Textbook

  • How to Write Great Blog Posts That Engage Readers by Steve Scott ($0.99)
  • The 1-Page Marketing Plan by Allan Dib ($2.99)
  • E-Commerce Blueprint: The Step by Step Guide to Online Store Success by Rob Mabry ($6.99)
  • SEO 2018: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke ($7.99)
  • Woocommerce User Manual for Beginners: Build your own ecommerce on WordPress by Michal Bradek ($7.95)

Grading (550 pts)

  • WordPress Assignment – 100 pts
  • Content Assignment – 100 pts
  • Product Development – 100 pts
  • SEO Assignment – 100 pts
  • Social Networking Assignment – 100 pts
  • Final Presentation – 50 pts

Desire2Learn

The class assignments and grades are managed on D2LALL OF YOUR ASSIGNMENTS WILL BE UPLOADED AND GRADED ON D2L!!!