Project 4 - Content SEO
The primary objective of search engine optimization (SEO) is to improve a website’s visibility and rankings on search engines, ultimately driving organic traffic and increasing user engagement. Given the ubiquity of search engines like Google, Bing, and Yahoo as primary sources of information, businesses and content creators must optimize their content to stay competitive in the digital landscape. This project aims to provide a comprehensive understanding of SEO principles and apply them to content posts on a WordPress website. For this assignment, you will be learning more about search engine optimization (SEO) and how it is used to drive traffic to your site, mainly your content. Review the SEO theory in GeorgiaView to get a good overview of SEO best practices.
Software Requirements: Web Hosting – Yoast Plugin – Google Analytics
This project will focus on implementing on-page SEO strategies for content posts in WordPress. By researching keywords, optimizing content and metadata, and utilizing SEO plugins, the project aims to improve search engine rankings and drive organic traffic to the website. Additionally, the project will involve monitoring and analyzing the impact of these optimizations on the website’s overall performance.
Part 1 – On Page SEO
SEO is easy to do. Good SEO is much harder. With the ever-changing landscape of the web keeping up with the nuances of SEO can be very difficult. Using a product like Yoast (a fantastic WordPress plugin) helps keep your content fresh and SEO optimized. For this project, you will be installing Yoast and will optimize each of your content pieces developed in Project 2.
Part 2 – Off Page SEO
For the second part of this project you will be writing up a short one-page paper developing your off-page SEO. This is a strategy paper talking specifically about your site. Write up a one-page paper on your off-page SEO strategy. You should talk specifically how you would implement your SEO off-page plan.
Part 3 – Google Analytics
You will need to configure your website with Google Analytics so we can use the data in Project 5.