Project 6 - Social Networking

Recognizing the vital role that social networking plays in driving sales, this assignment focuses on building a cohesive online presence for your e-commerce brand across four major social networking platforms. You will create and optimize profiles on Pinterest, Twitter, YouTube, and Instagram, ensuring that they align with your website’s branding and help drive traffic back to your main site.

To begin, create a new Gmail account for your company (e.g., “timssportinggoods@gmail.com”), which you will use to sign up for the social networking platforms. Once you have established accounts on Pinterest, Twitter, YouTube, and Instagram, focus on branding each profile with a consistent look and feel that reflects your website’s design.

Next, populate your social media profiles with the content you developed in Project 2, ensuring that you tailor each piece to suit the specific platform. For the YouTube channel, transform at least two of your content pieces (one of which must be your MVP) into engaging videos.

Finally, incorporate social networking icons on your website and link them to your newly created social media profiles. This will facilitate seamless navigation for your visitors and further solidify your brand’s online presence across multiple platforms. By completing this project, you will have effectively harnessed the power of social networking to boost your e-commerce brand’s visibility and reach.

Project Requirements

• Set up profiles on four social networking platforms: Pinterest, Twitter, YouTube, and Instagram, using the newly created Gmail account.
• Brand each social media profile with a consistent look and feel that aligns with your website’s design.
• Populate your social media profiles with content from Project 2, ensuring that it is tailored to suit each specific platform.
• Convert at least two of your content pieces (including your MVP) into engaging videos for your YouTube channel.
• Optimize your social media profiles by adding relevant information, links, and calls-to-action that direct traffic back to your main website.
• Integrate social networking icons on your website, linking them to your social media profiles to facilitate seamless navigation for your visitors.

Step-by-Step Guide to Complete the Project:

1. Create a new Gmail account: Sign up for a new Gmail account specifically for your e-commerce brand (e.g., “timssportinggoods@gmail.com“).

2. Sign up for social networking platforms: Using the new Gmail account, register on Pinterest, Twitter, YouTube, and Instagram.

3. Brand your profiles: Customize each social media profile with a consistent look and feel that aligns with your website’s design. This may include profile pictures, cover images, and color schemes.

4. Optimize profile information: Add relevant profile descriptions, contact details, and website links to each social media account to facilitate traffic redirection to your main site.

5. Tailor content for each platform: Revisit the content created in Project 2 and adapt it to suit the specific requirements of each social media platform (e.g., image sizes, caption lengths, hashtags).

6. Populate social media profiles: Upload and share your tailored content on the respective social media platforms, ensuring that you follow the platform-specific guidelines and best practices.

7. Create engaging videos for YouTube: Select at least two content pieces (including your MVP) and convert them into visually appealing and informative videos. Upload these videos to your YouTube channel.

8. Add social networking icons to your website: Integrate social media icons on your website’s header, footer, or sidebar, and link them to your respective social media profiles.

9. Test the user experience: Verify that the social media icons on your website are functional and direct users to the correct social media profiles.

10. Promote your social media profiles: Encourage your website visitors, friends, and family to follow your social media accounts, and engage with your content by liking, commenting, and sharing.

11. Monitor and engage with your audience: Regularly track your social media profiles’ performance, respond to comments and messages, and adjust your content strategy as needed to maintain audience interest and engagement.

12. Document your work: Capture screenshots or provide links to your social media profiles, along with any other relevant materials that demonstrate your progress and achievements in the project.

13. Review and submit: Double-check your work to ensure that it meets all project requirements, and submit your documentation for evaluation.

Turning In Your Project

To submit this project, ensure that all social media icons on your website are functional and correctly linked to your respective social media profiles, with the content displayed properly. Before submitting, thoroughly test your website and have friends or family members check that the social media icons are working correctly from different computers.

Once you have confirmed that everything is working as intended, submit your project by adding your website’s URL to the comment section of Assignment 6 on GeorgiaView. I will evaluate the project by visiting your website and clicking on each social media icon to verify that they direct me to the correct profiles and display the content as expected.

MAKE SURE YOU REVIEW THE RUBRIC BEFORE SUBMITTING. BE SURE YOU HAVE COMPLETED ALL THE TASKS IN THE RUBRIC!!!