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Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education

    • Peter W. Cardon, University of Southern California
    • Bryan Marshall, Georgia College & State University
    • Amit Poddar, Salisbury University

    Abstract

    The authors describe research that applies a tourist framework to study abroad attitudes and preferences. A total of 371 university business students in the Southern region of the United States completed a survey that included the International Tourist Role scale and study abroad attitudes and preferences. These students were grouped into one of 4 international tourist typologies: familiarity seekers, controlled exposure seekers, spontaneous dissimilarity seekers, and cultural dissimilarity seekers. Identifying the combination of travel preferences held by members of these 4 typologies can help business educators and study abroad professionals design, develop, and market study abroad programs for business students.

    Keywords: Global Business Education, International Education, Program Marketing, Study Abroad, Tourist Typologies

    https://www.tandfonline.com/doi/abs/10.1080/08832323.2010.482949

    APA Citation: Cardon, P. W., Marshall, B., & Poddar, A. (2011). Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education. Journal of Education for Business, 86(2), 111-118.