- Peter W. Cardon, University of Southern California
- Bryan Marshall, Georgia College & State University
- Amit Poddar, Salisbury University
The authors describe research that applies a tourist framework to study abroad attitudes and preferences. A total of 371 university business students in the Southern region of the United States completed a survey that included the International Tourist Role scale and study abroad attitudes and preferences. These students were grouped into one of 4 international tourist typologies: familiarity seekers, controlled exposure seekers, spontaneous dissimilarity seekers, and cultural dissimilarity seekers. Identifying the combination of travel preferences held by members of these 4 typologies can help business educators and study abroad professionals design, develop, and market study abroad programs for business students.
Keywords: Global Business Education, International Education, Program Marketing, Study Abroad, Tourist Typologies
APA Citation: Cardon, P. W., Marshall, B., & Poddar, A. (2011). Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education. Journal of Education for Business, 86(2), 111-118.