Bryan Marshall, PhD

Professor of Information Systems

Research

Publications, Projects, and Research Interests

Research Interests

My research focuses on the intersection of artificial intelligence, educational technology, business communication, and technology adoption in organizational settings. With over 62 peer-reviewed publications and 5,500+ citations, my work spans multiple disciplines and international collaborations.

AI in Education
19

Exploring how generative AI transforms teaching and learning, including AI-powered education frameworks and student performance impacts. Recent focus on high-performing students' AI usage patterns and competency-based pedagogies.

Business Communication
15

Investigating virtual teamwork, collaboration technologies, and the impact of AI on workplace communication patterns. Winner of the 2021 Business Communication Impact Award for citation excellence.

Technology Adoption
9

Examining factors that influence the acceptance and implementation of new technologies in educational and business contexts, including cloud computing, gamification, and security technologies.

Cross-Cultural Studies
16

Analyzing how cultural factors impact technology use, social networking behaviors, and international business practices. Research includes multi-national studies across 11+ countries.

🏆 Award-Winning Publications

2025 AECT Outstanding Book Award
Book Chapter

Cardon, P. W., & Marshall, B. A. (2025). Defining key workplace competencies in the AI era: A framework for AI-powered education. In J. R. Corbeil & M. E. Corbeil (Eds.), Teaching and learning in the age of generative AI (Chap. 15). Routledge.

Educational Technology & Pedagogy
2025 IACIS Highest Research Impact
Journal Article

Marshall, B., & Cardon, P. W. (2013). Does sample size matter in qualitative IS studies? Journal of Computer Information Systems, 54(1), 11-22.

Research Methods
2008 Best Research Paper
Conference Proceeding

Cardon, P. W., & Marshall, B. (2008). National culture and technology acceptance: The impact of uncertainty avoidance. IACIS Conference, Savannah, GA.

Cross-Cultural Technology Studies

Google Scholar Profile

View my complete research profile, citation metrics, and collaboration network on Google Scholar.

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5,501
Total Citations
11
h-index
11
i10-index
Since 2020: 3,163 citations

Publications by Research Area

Total Publications: 62 (29 journal articles, 31 conference proceedings, 1 book chapters)

Educational Technology and Pedagogy 19

  • Marshall, B., Queen, J., Shepherd, A., Fowler, B., & Cardon, P. W. (2025). A new way to teach programming using generative AI and Modular Mastery Threshold Pedagogy (MMTP). Proceedings of the 65th International Association for Computer Information Systems Conference, Clearwater, FL.
  • Cardon, P. W., & Marshall, B. A. (2025). Defining key workplace competencies in the AI era: A framework for AI-powered education. In J. R. Corbeil & M. E. Corbeil (Eds.), Teaching and learning in the age of generative AI: Evidence-based approaches to pedagogy, ethics, and beyond (Chap. 15). Routledge Taylor & Francis Group. 🏆 2025 AECT Outstanding Book Award
  • Clark, A., Mistretta, K., Chambers, E., Terry, S., Marshall, B., Cardon, P., Fowler, B., Kobbe, E., & Risvold, W. (2024). High-performing university students use AI more often and more effectively. Issues in Information Systems, 25(2), 467-474. https://doi.org/10.48009/2_iis_2024_136
  • Mills, R. J., Marshall, B. A., Cardon, P., Beaulieu, T., Rebman, C. M., & Schurig, A. (2024). Building bridges: The inaugural inter-university virtual SQL summit. Proceedings of the 64th International Association for Computer Information Systems Conference, Atlantic Beach, FL.
  • Rose, K., Massey, V., Marshall, B., & Cardon, P. (2023). IS professors' perspectives on AI-assisted programming. Issues in Information Systems, 24(2), 178-190. https://doi.org/10.48009/2_iis_2023_115
  • Milner, A. E., Thomas, M., Kobbe, E., Fowler, B., Cardon, P., & Marshall, B. (2023). Fintech curricula: A survey of IS, accounting, and finance department chairs. Issues in Information Systems, 24(2), 220-231. https://doi.org/10.48009/2_iis_2023_119
  • Mills, R. J., Marshall, B. A., Cardon, P., Beaulieu, T., Rebman, C. M., & Schurig, A. (2023). Building bridges: The inaugural inter-university virtual SQL summit. Proceedings of the 63rd International Association for Computer Information Systems Conference, Clearwater, FL.
  • Kobbe, E., Leader, L., Hsiao, E.-L., Cardon, P., Marshall, B., Callender, C., Gibson, N., Fowler, B., & Godin, J. (2020). Engaging students with course content using scheduled and unscheduled emails and text messages. Issues in Information Systems, 21(1), 177-184. https://doi.org/10.48009/1_iis_2020_177-184
  • Kobbe, E., Leader, L., Hsiao, E.-L., Cardon, P., Marshall, B., Callender, C., Gibson, N., Fowler, B., & Godin, J. (2020). Engaging students with course content using scheduled and unscheduled emails and text messages. Proceedings of the 60th International Association for Computer Information Systems Annual Conference.
  • May, J., Marshall, B., & Cardon, P. W. (2016). Investigating the Eduscrum framework. Proceedings of the 56th International Association for Computer Information Systems Annual Conference, Nashville, TN.
  • Marshall, B., Cardon, P. W., & Godin, J. (2014). A longitudinal study of project-based learning in an introductory MIS course. Issues in Information Systems, 15(2), 24-30. https://doi.org/10.48009/2_iis_2014_24-30
  • Marshall, B., Cardon, P. W., & Godin, J. (2014). A study of project-based learning in an introductory MIS course. Proceedings of the 54th IACIS International Conference, Las Vegas, NV.
  • Marshall, B. A., Cardon, P. W., & Patel, N. (2013). Building video production competencies among MIS students. Proceedings of the 53rd IACIS International Conference, San Juan, Puerto Rico.
  • Robertson, P., Marshall, B., Cardon, P. W., & Goreva, N. (2012). Taking green computing to the computer lab. Issues in Information Systems, 13(1), 294-299. https://doi.org/10.48009/1_iis_2012_294-299
  • Robertson, P., Marshall, B., Cardon, P. W., & Goreva, N. (2012). Taking green computing to the computer lab. Proceedings of the 52nd International Association of Computer Information Systems Annual Conference, Myrtle Beach, SC.
  • Marshall, B., Cardon, P. W., Callender, C., Robertson, P., & Patel, N. (2011). Using VMware to teach system administration in a lab. Issues in Information Systems, 12(2), 153-161. https://doi.org/10.48009/2_iis_2011_153-161
  • Marshall, B., Cardon, P. W., Goette, T., & Patel, N. (2010). Implementing the 12-step program to increase MIS enrollments. Proceedings of the 50th International Association of Information Systems Annual Conference, Las Vegas, NV.
  • Marshall, B., Cardon, P. W., Goette, T., & Goreva, N. (2007). Finding light at the end of the graduation tunnel. Issues in Information Systems, 8(1), 59-64. https://doi.org/10.48009/1_iis_2007_59-64
  • Marshall, B., Cardon, P. W., Goette, T., & Goreva, N. (2007). Finding light at the end of the graduation tunnel. Proceedings of the 47th IACIS Fall Conference, Vancouver, Canada.

Business Communication and Collaboration 15

  • Cardon, P. W., & Marshall, B. (2024). Can AI Be Your Teammate or Friend? Frequent AI Users Are More Likely to Grant Humanlike Roles to AI. Business and Professional Communication Quarterly, 87(4), 654-669. https://doi.org/10.1177/23294906241282764
  • Cardon, P. W., & Marshall, B. A. (2021). Using dial testing to evaluate business presentations. Proceedings of the 86th Association for Business Communication Annual International Conference.
  • Godin, J., Leader, L., Gibson, N., Marshall, B., Poddar, A., & Cardon, P. W. (2017). Virtual teamwork training: Factors influencing acceptance of collaboration technology. International Journal of Information and Communication Technology, 10(1), 5-23. https://doi.org/10.1504/IJICT.2017.081003
  • Cardon, P. W., Washington, M., Okoro, E. A., Patel, N., & Marshall, B. (2016). The impacts of multicommunication on listening and team coordination during team writing projects. Washington Business Journal, 6(1), 23-49.
  • Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), 273-293. https://doi.org/10.1177/2329488414525446
  • Cardon, P. W., & Marshall, B. (2014). The impacts of team listening and unscheduled meetings on team coordination. Studies in Media and Communication, 2(2), 107-117. https://doi.org/10.11114/smc.v2i2.570
  • Cardon, P. W., Okoro, E. A., Washington, M., Marshall, B., & Patel, N. (2013). The impact of multicommunication on team listening environment and team coordination. Proceedings of the 78th Association for Business Communication Annual International Convention, New Orleans, LA.
  • Cardon, P. W., Marshall, B., Humphries, S., & Whelan, C. (2013). The impact of team listening environment on team coordination. ABC Asia Pacific Conference, Kyoto, Japan.
  • Cardon, P. W., & Marshall, B. (2011). The hype and reality of social media for business communication. Proceedings of the 76th Association for Business Communication Annual International Convention, Montreal, Canada.
  • Cardon, P. W., Washington, M., Okoro, E. A., Marshall, B., & Patel, N. (2011). Cross-generational perspectives on how mobile phone use for texting and calling influences work outcomes and work relationships. Association for Business Communication Southeast Conference, Charleston, SC.
  • Cardon, P. W., Marshall, B., Humphries, S., & Whelan, C. (2011). Listening, learning, and leading: Research and teaching approaches. Association for Business Communication Southeast Conference, Charleston, SC.
  • Cardon, P. W., Washington, M., Okoro, E. A., Marshall, B., & Patel, N. (2010). Emotional intelligence and norms of civility for mobile phone use in meetings. Proceedings of the 75th Association of Business Communication Annual Convention, Chicago, IL.
  • Cardon, P. W., Marshall, B., Okoro, E. A., Washington, M., Patel, N., Norris, D., & Altintas, V. (2010). Emotional intelligence and emerging norms of civility for mobile phone use in meetings and the workplace. Association for Business Communication Southeast Conference, Birmingham, AL.
  • Marshall, B., Cardon, P. W., Goings, D., Humphries, S., & Jones, N. (2009). An exploratory study of the impact of formatting on email effectiveness and recall. Communications of the IIMA, 9(4), 1-8.
  • Cardon, P. W., Marshall, B., & Okoro, E. (2009). Email effectiveness: An experiment controlling for subject lines, directness, and formatting style. Proceedings of the 2009 Association for Business Communication Southeast Conference, Atlanta, GA.

Cross-Cultural Technology Studies 16

  • Opengart, R., Cardon, P. W., & Marshall, B. (2017). Translating military skills and experiences into civilian terms during employment transitions: A cross-cultural analysis. Proceedings of the 82nd Association for Business Communication Annual Conference, Dun Laoghaire, Ireland.
  • Okoro, E. A., Cardon, P. W., & Marshall, B. (2011). Using theory-driven scenarios to teach about individualism and collectivism in cross-cultural training. Journal of Business and Training Education, 20, 27-44.
  • Okoro, E. A., Cardon, P. W., Marshall, B., & Thomas, O. (2011). A hybrid analysis of horizontal and vertical individualist and collectivist tendencies among African American and European American management students. Journal of Diversity Management, 6(3), 7-18.
  • Cardon, P. W., Marshall, B., & Poddar, A. (2011). Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education. Journal of Education for Business, 86(2), 111-118.
  • Cardon, P. W., & Marshall, B. A. (2010). International opportunities for business students. National Business Education Association Yearbook, 48, 223-235.
  • Okoro, E., Cardon, P. W., Marshall, B. A. (2010). An analysis of horizontal and vertical individualist and collectivist tendencies among African American and European American management students. Washington Business Research Journal, 2(1), 46-60.
  • Cardon, P. W., Marshall, B., Norris, D. T., Cho, J., Choi, J., Cui, L., Collier, C., El-Shinnawy, M. M., Goreva, N., Nillson, S., North, M., Raunpaka, V., Ravid, G., Svensson, L, Valenzuala, J. P., Whelan, C., Usluata, A., & Wang, S. (2009). Online and offline social ties among social network website users: An exploratory study in eleven societies. Journal of Computer Information Systems, 50(1), 54-64. https://doi.org/10.1080/08874417.2009.11645362
  • Cardon, P. W., Marshall, B. A., Patel, N., & Goreva, N. (2009). A comparison of study abroad and globalization attitudes among information systems, computer science, and business students: Recommendations for IS curriculum design. Issues in Information Systems, 10(1), 28-39. https://doi.org/10.48009/1_iis_2009_28-39
  • Cardon, P. W., Marshall, B., & Norris, D. (2009). Topics discussed on social networking websites among university students in a dozen societies: Implications for cross-cultural business communication. Proceedings of the 2009 Association for Business Communication Southeast Conference, Atlanta, GA.
  • Cardon, P. W., & Marshall, B. (2008). National culture and technology acceptance: The impact of uncertainty avoidance. Issues in Information Systems, 9(2), 103-110. https://doi.org/10.48009/2_iis_2008_103-110
  • Marshall, B., Cardon, P. W., Norris, D. T., Goreva, N., & D'Souza, R. (2008). Social networking websites in India and the United States: A cross-national comparison of online privacy and communication. Issues in Information Systems, 9(2), 87-94. https://doi.org/10.48009/2_iis_2008_87-94
  • Cardon, P. W., & Marshall, B. A. (2008). National culture and technology acceptance: The impact of uncertainty avoidance. Proceedings of the 48th IACIS International Conference, Savannah, GA. 🏆 Best Paper Award among 86 papers
  • Marshall, B., Cardon, P. W., Norris, D. T., Goreva, N., & D'Souza, R. (2008). Social networking websites in India and the United States: A cross-national comparison of online privacy and communication. Proceedings of the 48th IACIS International Conference, Savannah, GA.
  • Okoro, E., Cardon, P. W., & Marshall, B. (2008). Horizontal and vertical individualism and collectivism among African American and European American university students. Proceedings of the 73rd Association for Business Communication Annual Convention, Reno, NV.
  • Cardon, P. W., Marshall, B., & Norris, D. (2008). Cross-national comparisons of communication practices among university students on social network sites. Proceedings of the 8th ABC Asia Pacific Conference, Singapore.
  • Norris, D., Cardon, P. W., & Marshall, B. (2007). Cross-cultural comparisons of technology adoption and technology preferences for social networking sites. Proceedings of the 47th IACIS Fall Conference, Vancouver, Canada.

Technology Adoption and User Experience 9

  • Fowler, B., Marshall, B., & Cardon, P. (2024). Assessing university students' attitudes towards phishing email reporting tools: A research proposal. Issues in Information Systems, 25(2), 339-345. https://doi.org/10.48009/2_iis_2024_127
  • Fowler, B., Cardon, P. W., Marshall, B., & Elder, K. (2021). What do conference attendees want from academic presentations? A study of an information systems professional organization. Issues in Information Systems, 22(3), 107-119. https://doi.org/10.48009/1_iis_2021_107-119
  • Fowler, B., Cardon, P. W., Marshall, B. A., & Elder, K. (2021). What do conference attendees want from academic presentations? A study of an information systems professional organization. Proceedings of the 61st International Association for Computer Information Systems Annual Conference.
  • Penoyer, S., Reynolds, B., Marshall, B., & Cardon, P. W. (2018). Impact of users' motivation on gamified crowdsourcing systems: A case of StackOverflow. Issues in Information Systems, 19(2), 33-40. https://doi.org/10.48009/2_iis_2018_33-40
  • Penoyer, S., Reynolds, B., Marshall, B., & Cardon, P. W. (2018). Impact of users' motivation on gamified crowdsourcing systems: A case of StackOverflow. International Association for Computer Information Systems International Conference, Clearwater Beach, FL.
  • Callender, C. Marshall, B., Cardon, P. W., & Patel, N. (2015). Obstacles to the adoption of cloud computing: Best practices in technology and communication. Issues in Information Systems, 16(2), 133-139. https://doi.org/10.48009/2_iis_2015_133-139
  • Patel, N., Cardon, P. W., Marshall, B., Goreva, N., & Bromall, G. (2014). Dilemmas of wearable computing. Proceedings of the 54th IACIS International Conference, Las Vegas, NV.
  • Moss, R., Marshall, B., Cardon, P. W., & Olsen, D. (2006). Current electronic business transaction management: is there a better way?. WDSI (Western Decision Sciences Institute) Annual Conference, Big Island, HI.
  • Marshall, B., Harris, M., Cardon, P. W., & Mills, B. (2006). Incorporating training and development into the unified theory of acceptance and use of technology. WDSI (Western Decision Sciences Institute) Annual Conference, Big Island, HI.

Research Methods 2

  • Cardon, P., Marshall, B., & Risvold, W. (2025). Best practices for sampling, saturation, and storytelling in interview-based research: Findings from business communication research. Business and Professional Communication Quarterly. Advance online publication. https://doi.org/10.1177/23294884251362797
  • Marshall, B., & Cardon, P. W. (2013). Does sample size matter in qualitative IS studies?. Journal of Computer Information Systems, 54(1), 11-22. 🏆 2025 IACIS Highest Research Impact Award https://doi.org/10.1080/08874417.2013.11645667

Research Impact & Recognition

2025 AECT Outstanding Book Award

Recognized by the Association for Educational Communications and Technology for outstanding contributions to systemic change and innovation in education.

2025 IACIS Highest Research Impact Award

Awarded for the paper with the highest number of downloads and citation count, demonstrating significant research influence.

2021 Business Communication Impact Award

Recognized by the Association of Business Communication for most citations over five years, highlighting the significant impact of research in business communication.

62+ Peer-Reviewed Publications

Extensive research portfolio spanning AI in education, business communication, technology adoption, and cross-cultural technology studies.

Current Research Focus

My current work centers on understanding how artificial intelligence is reshaping educational practices and business communication. I'm particularly interested in:

  • AI-Powered Education: Developing frameworks for integrating AI tools into curriculum design and student learning outcomes
  • Student AI Usage Patterns: Investigating how high-performing students leverage AI technologies for academic success
  • Human-AI Relationships: Exploring how frequent AI users develop different perceptions of AI as teammates or collaborators
  • FinTech Curriculum Development: Creating educational programs that bridge technology and financial services
  • Research Methods: Advancing best practices for qualitative research, sampling, saturation, and storytelling in academic inquiry
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